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VP of Marketing

Location Flexible but must be willing to work onsite in our New York or San Francisco, CA office post-COVID restrictions

Posted: Dec 14, 2020

Securitize is an innovative global fintech company focused on digitizing assets. We are the industry-leading digital securities issuance and compliance platform, and our clientele reflect a vast range of asset classes from uniquely impassioned companies. From our inception in November 2017, we’ve been thrilled to watch the effect that blockchain technologies have had on the financial industry, and this movement is anything but slowing down. With offices in San Francisco, New York City, Tel Aviv, Tokyo, Buenos Aires, and Madrid, we are constantly looking to expand our diverse team with the top talent from both the traditional finance and burgeoning blockchain industries.

The role:

We’re looking for the VP of Marketing to lead Securitize’s marketing organization through a major growth phase. This is a high-impact leadership role where you will report directly to the President of the company.

You will own Securitize’s holistic marketing initiatives including branding, corporate communications, positioning, strategic messaging, growth marketing, go-to-market strategy, content, demand gen, and build thought leadership around the private markets. A proven track record of building and leading high-performance marketing teams in a fast-paced start-up environment, preferably within a B2B and/or B2C FinTech startup, is highly desirable.

Responsibilities

  • Continue to build and maintain Securitize’s brand voice, tone, and direction
  • Build, lead and mentor a team of marketers across demand gen, content marketing, product marketing, field marketing, and marketing operations in a fast-paced start-up
  • Collaborate with design, product, engineering, and business leaders to inform the larger marketing strategy based on private market trends and industry landscape
  • Leverage existing and new marketing technologies to evolve and innovate marketing strategies and tactics, improve efficiency and increase results
  • Partner with client-facing teams to ensure marketing strategy is aligned with other acquisition and retention initiatives
  • Ownership of the full customer journey through all marketing touchpoints
  • Ownership of Securitize’s strategic messaging
  • Manage agency partners, vendors, and the marketing budget

Qualifications

  • 10+ years of experience in marketing leadership roles, including experience scaling a team through high growth at a top tech company (B2B and/or B2C FinTech experience preferred)
  • Highly strategic and able to balance long term strategy with short term results
  • Experience developing and executing marketing plans (growth, digital, offline, events, email, etc.) with measurable impact
  • Data-driven, comfortable with complex reporting and measuring goals with data
  • Experience driving demand and revenue with data, and successfully scaling a company in a high growth stage
  • Proven record of building and owning a lead and/or revenue commit
  • Expertise with a modern MarTech Stack
  • Experienced in building and owning a marketing budget
  • Excellent project management experience
  • Excellent written and verbal communication skills; you’re an expert storyteller
  • Preferred experience marketing in heavily regulated industries like financial services
  • Location Flexible but must be willing to work onsite in our New York or San Francisco, CA office post-COVID restrictions

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