Securitize Logo

Head, Brand & Communications

San Francisco, CA USA

Posted: Mar 17, 2021

Securitize is a global fintech focused on bringing liquidity to the private market and alternative assets. Recognized as a top 50 blockchain company*, we are the industry-leading and the first end-to-end digital securities issuance and compliance platform.

Our team is made up of top blockchain talent based around the world, based in Tel Aviv, Buenos Aires, London, Tokyo, New York, and San Francisco. We are backed by leading financial institutions and blockchain investors, including Blockchain Capital, Sony Financial, Santander, and Coinbase.

Employee Benefits

  • Equity. Be a stakeholder in our company's future.

  • Remote or Office. We support both.

  • People. Work with talented, collaborative, and friendly people who love what they do.

  • Health and Saving. Receive the benefits of comprehensive health, dental, vision, and disability insurance.

Responsibilities

For this highly-visible role based in San Francisco, we're looking for our first Head of Brand & Communications to build our brand and communications function. Reporting directly to the CMO, this role will:

  • Be the Brand champion and voice of the customer.

  • Define and articulate our brand strategy and guidelines, working closely with the product owners, CMO and our co-founders.

  • Ensure one consistent tone of voice across all marketing communications.

  • Create clear and compelling value propositions, positioning, and messaging for our brand and products.

  • Develop and own strategies for driving brand awareness and category inclusion.

  • Define and measure brand recall, share of voice, PR and social sentiment, and other key data sets that contribute to our brand health.

  • Deeply understand and articulate the target customer; fully understanding of competitor brand positionings, trends, and opportunities.

  • Develop strategic narratives that increase understanding of Securitize's unique business model and the value we deliver.

  • Own strategy, process, and execution for crisis communications.

  • In partnership with the agency, develop and lead execution of the PR strategies and secure key speaking opportunities.

  • Provide strategic communications counsel to Founders, Product and GTM, and other senior leaders.

  • Initially drive work with agency and contractors, over time will recruit and build a communications, brand, and creative team.

Qualifications

  • 8+ years in a brand and communication experience.

  • Deep proven experience building and defining brands.

  • Visionary leader who seeks out new & innovative ideas & trends.

  • Strong individual contributor, who doesn't mind getting their hands dirty.

  • Excellent communicator, both visually & verbally.

  • Team-player and self-starter with a bias for action; can make things happen in a fast-paced, dynamic environment.

  • Comfortable with data and proficient measuring brand and campaign performance.

  • Experienced managing and scaling creative / brand teams (both in-house and freelancers).

  • Extensive expertise in building influencer and partnership programs.

  • Comfortable within a fast-growth start-up environment, building new brands from scratch.

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